{"id":1127,"date":"2026-06-12T08:45:16","date_gmt":"2026-06-12T08:45:16","guid":{"rendered":"https:\/\/quamonweb.smartquote.us\/?p=1127"},"modified":"2026-06-12T08:55:32","modified_gmt":"2026-06-12T08:55:32","slug":"jollibee-tham-vong-tro-thanh-thuong-hieu-fast-food-duoc-yeu-thich-nhat-viet-nam","status":"publish","type":"post","link":"https:\/\/quamonweb.smartquote.us\/index.php\/2026\/06\/12\/jollibee-tham-vong-tro-thanh-thuong-hieu-fast-food-duoc-yeu-thich-nhat-viet-nam\/","title":{"rendered":"JOLLIBEE THAM V\u1eccNG TR\u1ede TH\u00c0NH TH\u01af\u01a0NG HI\u1ec6U FAST FOOD \u0110\u01af\u1ee2C Y\u00caU TH\u00cdCH NH\u1ea4T VI\u1ec6T NAM"},"content":{"rendered":"

JOLLIBEE THAM V\u1eccNG TR\u1ede TH\u00c0NH TH\u01af\u01a0NG HI\u1ec6U FAST FOOD \u0110\u01af\u1ee2C Y\u00caU TH\u00cdCH NH\u1ea4T VI\u1ec6T NAM<\/h1>\n
\n

T\u00ednh \u0111\u1ebfn th\u00e1ng 12\/2021, Jollibee \u0111\u00e3 c\u00f3 149 c\u1eeda h\u00e0ng trong h\u1ec7 th\u1ed1ng ph\u1ee7 r\u1ed9ng kh\u1eafp c\u1ea3 n\u01b0\u1edbc, h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau s\u1ebd l\u00e0 chu\u1ed7i c\u1eeda h\u00e0ng fast food – th\u1ee9c \u0103n nhanh \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam.<\/strong><\/p>\n

T\u01b0\u01a1ng lai n\u00e0o cho th\u1ecb tr\u01b0\u1eddng th\u1ee9c \u0103n nhanh \u1edf Vi\u1ec7t Nam h\u1eadu COVID-19?<\/strong><\/p>\n

Th\u1eddi k\u1ef3 tr\u01b0\u1edbc Covid-19 th\u1ecb tr\u01b0\u1eddng th\u1ee9c \u0103n nhanh t\u1ea1i Vi\u1ec7t Nam v\u1eabn lu\u00f4n \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t m\u1ea3nh \u0111\u1ea5t kh\u00f3 kh\u0103n k\u1ec3 c\u1ea3 \u0111\u00f3 c\u00f3 l\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf “s\u1eebng s\u1ecf”.<\/p>\n

S\u1ef1 \u0111a d\u1ea1ng trong \u1ea9m th\u1ef1c Vi\u1ec7t Nam th\u00e1ch th\u1ee9c c\u00e1c nh\u00e0 kinh doanh th\u1ee9c \u0103n nhanh khi “b\u00e1nh m\u1ef3”, “ph\u1edf” \u0111\u01b0\u1ee3c ph\u1ee5c v\u1ee5 c\u00f2n nhanh h\u01a1n nhi\u1ec1u l\u1ea7n so v\u1edbi burger. \u0110i\u1ec3m s\u00e1ng duy nh\u1ea5t c\u1ee7a th\u1ee9c \u0103n nhanh ch\u1ec9 c\u00f2n m\u1ed9t s\u1ed1 m\u00f3n G\u00e0 r\u00e1n v\u00e0 M\u1ef3 \u00dd nh\u01b0 t\u1ea1i Jollibee, KFC, Lotteria \u0111\u00e2y l\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m t\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 kh\u00e1c bi\u1ec7t v\u1edbi chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u00edch h\u1ee3p k\u00e9o ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ebfn v\u1edbi nh\u00e0 h\u00e0ng th\u1ee9c \u0103n nhanh.<\/p>\n

Jollibee b\u1eaft \u0111\u1ea7u ch\u00ednh th\u1ee9c tham gia th\u1ecb tr\u01b0\u1eddng t\u1eeb n\u0103m 2005, \u0111\u00e3 c\u00f3 l\u00fac nhi\u1ec1u ng\u01b0\u1eddi th\u1eafc m\u1eafc li\u1ec7u Jollibee c\u00f3 kh\u1ea3 n\u0103ng c\u1ea1nh tranh v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn kh\u00e1c, nh\u01b0ng v\u1edbi nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u00edch h\u1ee3p, th\u1ef1c hi\u1ec7n vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng k\u1ef9 l\u01b0\u1ee1ng, Jollibee \u0111\u00e3 t\u1eebng b\u01b0\u1edbc kh\u1eb3ng \u0111\u1ecbnh \u0111\u01b0\u1ee3c t\u00ean tu\u1ed5i c\u1ee7a m\u00ecnh trong l\u00f2ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 ch\u1ee9ng minh s\u1ee9c h\u00fat c\u1ee7a m\u00ecnh c\u0169ng kh\u00f4ng k\u00e9m c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 c\u00f3 m\u1eb7t tr\u01b0\u1edbc.<\/p>\n

\"\"<\/p>\n

S\u1ef1 m\u1edf r\u1ed9ng h\u1ec7 th\u1ed1ng c\u1eeda h\u00e0ng Jollibee t\u1ea1i Vi\u1ec7t Nam \u1ed5n \u0111\u1ecbnh qua c\u00e1c n\u0103m<\/em><\/p>\n

Th\u1ea5y g\u00ec t\u1eeb s\u1ef1 ph\u00e1t tri\u1ec3n “ch\u1eadm m\u00e0 ch\u1eafc” c\u1ee7a Jollibee \u1edf Vi\u1ec7t Nam?<\/strong><\/p>\n

Trong su\u1ed1t th\u1eddi gian \u0111\u1ea1i d\u1ecbch Covid-19 k\u00e9o d\u00e0i Jollibee \u0111\u00e3 cho th\u1ea5y nh\u1eefng b\u01b0\u1edbc \u0111i tr\u01b0\u1edbc \u0111\u00e2y c\u1ee7a h\u1ecd kh\u00e1 kh\u00e9o l\u00e9o v\u00e0 chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u00e3 t\u1eebng b\u01b0\u1edbc \u0111\u00e3 ch\u1ee9ng minh s\u1ef1 hi\u1ec7u qu\u1ea3:<\/p>\n

X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau chinh ph\u1ee5c th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam trong th\u1eddi gian l\u00e2u d\u00e0i v\u00e0 th\u1eadt s\u1ef1 b\u00e0i b\u1ea3n b\u1eb1ng c\u00e1ch:<\/p>\n

\u0110\u1ea7u t\u01b0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 th\u1ea5u hi\u1ec3u ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam, l\u00e0 nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f3 t\u00ednh v\u1edbi y\u00eau c\u1ea7u \u1ea9m th\u1ef1c cao, t\u1eeb \u0111\u00f3 li\u00ean t\u1ee5c c\u1ea3i ti\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, \u0111\u1ea3m b\u1ea3o gi\u00e1 b\u00e1n “ph\u00f9 h\u1ee3p t\u00fai ti\u1ec1n” c\u1ee7a \u0111a s\u1ed1 t\u1ea7ng l\u1edbp kh\u00e1ch h\u00e0ng v\u00e0 t\u1ed1i \u01b0u c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing \u0111\u1ec3 c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n nhi\u1ec7m v\u1ee5 “lan t\u1ecfa ni\u1ec1m vui \u1ea9m th\u1ef1c \u0111\u1ebfn v\u1edbi m\u1ecdi ng\u01b0\u1eddi Vi\u1ec7t Nam”. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 gi\u00fap Jollibee nhanh nh\u1ea1y n\u1eafm b\u1eaft nh\u1eefng thay \u0111\u1ed5i c\u1ee7a nhu c\u1ea7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong \u0111\u1ea1i d\u1ecbch khi \u0111\u00e3 chu\u1ea9n b\u1ecb tr\u01b0\u1edbc h\u1ebft nh\u1eefng d\u1ecbch v\u1ee5 th\u00edch h\u1ee3p, ph\u1ea7n \u0103n “\u0111\u00e1ng \u0111\u1ed3ng ti\u1ec1n” nh\u1edd \u0111\u00f3 c\u00f4ng ty c\u00f3 v\u1eabn c\u00f3 th\u1ec3 duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng kinh doanh trong m\u1ecdi ho\u00e0n c\u1ea3nh.<\/p>\n

N\u0103m 2019, Jollibee Vi\u1ec7t Nam \u0111\u00e3 \u0111\u1ea7u t\u01b0 v\u00e0o x\u00e2y d\u1ef1ng m\u1ed9t nh\u00e0 m\u00e1y ch\u1ebf bi\u1ebfn quy m\u00f4 t\u1ea1i khu c\u00f4ng nghi\u1ec7p T\u00e2n Kim m\u1edf r\u1ed9ng, C\u1ea7n Giu\u1ed9c, Long An v\u1edbi di\u1ec7n t\u00edch h\u01a1n 10,000m2 bao g\u1ed3m h\u1ec7 th\u1ed1ng kho l\u01b0u tr\u1eef, kho \u0111\u00f4ng l\u1ea1nh v\u00e0 4 d\u00e2y chuy\u1ec1n s\u1ea3n xu\u1ea5t l\u1edbn (d\u00e2y chuy\u1ec1n ch\u1ebf bi\u1ebfn g\u00e0, s\u1ed1t m\u1ef3 \u00fd, b\u1ed9t v\u00e0 b\u00e1nh), v\u1edbi c\u00e1c m\u00e1y m\u00f3c, trang thi\u1ebft b\u1ecb ti\u00ean ti\u1ebfn, hi\u1ec7n \u0111\u1ea1i, c\u00f4ng su\u1ea5t l\u00ean t\u1edbi 20 t\u1ea5n m\u1ed7i ng\u00e0y, c\u00f3 kh\u1ea3 n\u0103ng cung \u1ee9ng \u0111\u1ebfn 400 c\u1eeda h\u00e0ng. Nh\u00e0 m\u00e1y c\u00f2n \u0111\u1ea1t \u0111\u01b0\u1ee3c ch\u1ee9ng nh\u1eadn qu\u1ed1c t\u1ebf v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng ISO 22000\/HACCP \u0111\u1ea3m b\u1ea3o s\u1ea3n xu\u1ea5t nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u1ea1t ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 an to\u00e0n cao.<\/p>\n

M\u1ea1ng l\u01b0\u1edbi c\u1eeda h\u00e0ng c\u1ee7a Jollibee \u0111\u00e3 \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n \u0111\u1ed3ng \u0111\u1ec1u kh\u1eafp c\u1ea3 n\u01b0\u1edbc t\u1eeb tr\u01b0\u1edbc \u0111\u1ea1i d\u1ecbch, kh\u00f4ng ph\u00e1t tri\u1ec3n t\u1eadp trung qu\u00e1 nhi\u1ec1u v\u00e0o c\u00e1c \u0111\u00f4 th\u1ecb l\u1edbn m\u00e0 h\u1ec7 th\u1ed1ng ph\u1ee7 \u0111\u1ec1u t\u1eeb c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn, nh\u1ecf, th\u1ecb x\u00e3 g\u1ea7n nh\u01b0 c\u1ea3 n\u01b0\u1edbc. Do \u0111\u00f3 th\u1eddi \u0111i\u1ec3m \u0111\u1ea1i d\u1ecbch \u0111\u1ea1t \u0111\u1ec9nh, doanh nghi\u1ec7p v\u1eabn c\u00f3 kh\u1ea3 n\u0103ng duy tr\u00ec kinh doanh m\u1ed9t c\u00e1ch linh ho\u1ea1t theo ch\u1ec9 th\u1ecb “gi\u00e3n c\u00e1ch x\u00e3 h\u1ed9i” \u1edf t\u1eebng \u0111\u1ecba ph\u01b0\u01a1ng.<\/p>\n

Th\u1ef1c hi\u1ec7n nh\u1eefng chuy\u1ec3n \u0111\u1ed5i kinh doanh, \u0111\u1ed3ng th\u1eddi s\u1ed1 ho\u00e1 h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd, x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng giao h\u00e0ng ngay t\u1eeb tr\u01b0\u1edbc \u0111\u1ea1i d\u1ecbch, v\u00e0 \u0111\u1ea9y m\u1ea1nh h\u01a1n n\u1eefa khi tung ra mobile app v\u00e0o th\u00e1ng 6\/2021 \u0111\u1ec3 t\u1ed1i \u01b0u nhu c\u1ea7u \u0111\u1eb7t h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1ed3ng th\u1eddi \u0111\u01b0a \u0111\u1ed9i ng\u0169 giao h\u00e0ng v\u00e0o ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ph\u1ee5c v\u1ee5 hi\u1ec7u qu\u1ea3.<\/p>\n

Ngo\u00e0i ra, doanh nghi\u1ec7p c\u0169ng lu\u00f4n c\u1eadp nh\u1eadt v\u00e0 \u0111\u1ea3m b\u1ea3o tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh m\u1edbi nh\u1ea5t c\u1ee7a c\u00e1c c\u01a1 quan nh\u00e0 n\u01b0\u1edbc nh\u01b0 vi\u1ec7c \u00e1p d\u1ee5ng nhanh ch\u00f3ng h\u01b0\u1edbng d\u1eabn 5K + vaccine, test nhanh t\u1ea1i ch\u1ed7, th\u1ef1c hi\u1ec7n s\u1ea3n xu\u1ea5t “3 t\u1ea1i ch\u1ed7” \u1edf nh\u00e0 m\u00e1y, c\u00f9ng v\u1edbi c\u00e1c qui tr\u00ecnh ki\u1ec3m so\u00e1t n\u1ed9i b\u1ed9 nghi\u00eam ng\u1eb7t nh\u1eb1m \u0111\u1ea3m b\u1ea3o an to\u00e0n s\u1ee9c kh\u1ecfe cho nh\u00e2n vi\u00ean v\u00e0 kh\u00e1ch h\u00e0ng tr\u00ean to\u00e0n h\u1ec7 th\u1ed1ng.<\/p>\n

\"\"<\/p>\n

Th\u1ef1c hi\u1ec7n nghi\u00eam t\u00fac 5K + vaccine t\u1ea1i h\u1ec7 th\u1ed1ng Jollibee<\/em><\/p>\n

Li\u1ec7u Jollibee c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u th\u1ee9c \u0103n nhanh \u0111\u01b0\u1ee3c y\u00eau th\u00edch nh\u1ea5t \u1edf Vi\u1ec7t Nam?<\/strong><\/p>\n

\u0110\u1ed1i v\u1edbi nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c kinh doanh hi\u1ec7n t\u1ea1i th\u00ec c\u01a1 h\u1ed9i cho m\u1ee5c ti\u00eau c\u1ee7a Jollibee tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng chu\u1ed7i th\u1ee9c \u0103n nhanh \u0111\u01b0\u1ee3c y\u00eau th\u00edch nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam l\u00e0 \u0111i\u1ec1u ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 x\u1ea3y ra.<\/p>\n

\"\"<\/p>\n

B\u00ecnh th\u01b0\u1eddng m\u1edbi, v\u1eabn t\u1edbi Jollibee<\/em><\/p>\n

\u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 kh\u00e1ch quan d\u1ef1a tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 th\u1ef1c t\u1ebf nh\u01b0:<\/p>\n

H\u1ec7 th\u1ed1ng c\u1eeda h\u00e0ng r\u1ed9ng kh\u1eafp c\u1ea3 n\u01b0\u1edbc t\u1eeb c\u00e1c \u0111\u00f4 th\u1ecb l\u1edbn \u0111\u1ebfn c\u00e1c th\u00e0nh ph\u1ed1, th\u1ecb x\u00e3 \u1edf c\u00e1c t\u1ec9nh nh\u1ecf \u0111\u1ec1u c\u00f3 s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a Jollibee.<\/p>\n

Ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u1edf Jollibee lu\u00f4n \u0111\u01b0\u1ee3c \u0111\u1ea3m b\u1ea3o v\u00e0 \u0111\u1ed3ng nh\u1ea5t nh\u1edd h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd v\u00e0 h\u1ec7 th\u1ed1ng cung \u1ee9ng \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 b\u00e0i b\u1ea3n v\u00e0 chuy\u00ean nghi\u1ec7p.<\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o \u0111\u01b0\u1ee3c h\u00ecnh \u1ea3nh th\u00e2n thi\u1ec7n, vui v\u1ebb v\u00e0 c\u1ea7n m\u1eabn t\u1eeb bi\u1ec3u t\u01b0\u1ee3ng ch\u00fa ong vui v\u1ebb Jollibee, d\u1ec5 d\u00e0ng truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c s\u1ee9 m\u1ec7nh lan t\u1ecfa ni\u1ec1m vui \u1ea9m th\u1ef1c \u0111\u1ebfn v\u1edbi m\u1ecdi ng\u01b0\u1eddi, m\u1ecdi nh\u00e0 tr\u00ean to\u00e0n qu\u1ed1c.<\/p>\n

S\u1ef1 cam k\u1ebft \u0111\u1ea7u t\u01b0 d\u00e0i h\u1ea1n v\u00e0 tin t\u01b0\u1edfng v\u00e0o ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n c\u1ee7a th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam t\u1eeb t\u1eadp \u0111o\u00e0n ch\u1ee7 qu\u1ea3n JFC, v\u1edbi tham v\u1ecdng x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n chu\u1ed7i c\u1eeda h\u00e0ng Jollibee d\u1eabn \u0111\u1ea7u t\u1ea1i Vi\u1ec7t Nam v\u00e0 l\u00e0 th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf l\u1edbn nh\u1ea5t (ngo\u00e0i Philippines).<\/p>\n

T\u1ea5t c\u1ea3 khi\u1ebfn Jollibee l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1ee9c \u0103n nhanh \u0111\u1ea7y ti\u1ec1m n\u0103ng \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c y\u00eau th\u00edch nh\u1ea5t \u1edf Vi\u1ec7t Nam trong th\u1eddi k\u1ef3 “B\u00ecnh th\u01b0\u1eddng m\u1edbi”.<\/p>\n

Theo Nh\u1ecbp s\u1ed1ng kinh t\u1ebf<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

JOLLIBEE THAM V\u1eccNG TR\u1ede TH\u00c0NH TH\u01af\u01a0NG HI\u1ec6U FAST FOOD \u0110\u01af\u1ee2C Y\u00caU TH\u00cdCH NH\u1ea4T VI\u1ec6T NAM T\u00ednh \u0111\u1ebfn th\u00e1ng 12\/2021, Jollibee \u0111\u00e3 c\u00f3 149 c\u1eeda h\u00e0ng trong h\u1ec7 th\u1ed1ng ph\u1ee7 r\u1ed9ng kh\u1eafp c\u1ea3 n\u01b0\u1edbc, h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau s\u1ebd l\u00e0 chu\u1ed7i c\u1eeda h\u00e0ng fast food – th\u1ee9c \u0103n nhanh \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam. T\u01b0\u01a1ng lai n\u00e0o cho th\u1ecb tr\u01b0\u1eddng th\u1ee9c \u0103n nhanh \u1edf Vi\u1ec7t Nam h\u1eadu COVID-19? Th\u1eddi k\u1ef3 tr\u01b0\u1edbc Covid-19 th\u1ecb tr\u01b0\u1eddng th\u1ee9c \u0103n nhanh t\u1ea1i Vi\u1ec7t Nam v\u1eabn lu\u00f4n \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t m\u1ea3nh \u0111\u1ea5t kh\u00f3 kh\u0103n k\u1ec3 c\u1ea3 \u0111\u00f3 c\u00f3 l\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf “s\u1eebng s\u1ecf”. S\u1ef1 \u0111a d\u1ea1ng trong \u1ea9m th\u1ef1c Vi\u1ec7t Nam th\u00e1ch th\u1ee9c c\u00e1c nh\u00e0 kinh doanh th\u1ee9c \u0103n nhanh khi “b\u00e1nh m\u1ef3”, “ph\u1edf” \u0111\u01b0\u1ee3c ph\u1ee5c v\u1ee5 c\u00f2n nhanh h\u01a1n nhi\u1ec1u l\u1ea7n so v\u1edbi burger. \u0110i\u1ec3m s\u00e1ng duy nh\u1ea5t c\u1ee7a th\u1ee9c \u0103n nhanh ch\u1ec9 c\u00f2n m\u1ed9t s\u1ed1 m\u00f3n G\u00e0 r\u00e1n v\u00e0 M\u1ef3 \u00dd nh\u01b0 t\u1ea1i Jollibee, KFC, Lotteria \u0111\u00e2y l\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m t\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 kh\u00e1c bi\u1ec7t v\u1edbi chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u00edch h\u1ee3p k\u00e9o ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ebfn v\u1edbi nh\u00e0 h\u00e0ng th\u1ee9c \u0103n nhanh. Jollibee b\u1eaft \u0111\u1ea7u ch\u00ednh th\u1ee9c tham gia th\u1ecb tr\u01b0\u1eddng t\u1eeb n\u0103m 2005, \u0111\u00e3 c\u00f3 l\u00fac nhi\u1ec1u ng\u01b0\u1eddi th\u1eafc m\u1eafc li\u1ec7u Jollibee c\u00f3 kh\u1ea3 n\u0103ng c\u1ea1nh tranh v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn kh\u00e1c, nh\u01b0ng v\u1edbi nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u00edch h\u1ee3p, th\u1ef1c hi\u1ec7n vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng k\u1ef9 l\u01b0\u1ee1ng, Jollibee \u0111\u00e3 t\u1eebng b\u01b0\u1edbc kh\u1eb3ng \u0111\u1ecbnh \u0111\u01b0\u1ee3c t\u00ean tu\u1ed5i c\u1ee7a m\u00ecnh trong l\u00f2ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 ch\u1ee9ng minh s\u1ee9c h\u00fat c\u1ee7a m\u00ecnh c\u0169ng kh\u00f4ng k\u00e9m c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 c\u00f3 m\u1eb7t tr\u01b0\u1edbc. S\u1ef1 m\u1edf r\u1ed9ng h\u1ec7 th\u1ed1ng c\u1eeda h\u00e0ng Jollibee t\u1ea1i Vi\u1ec7t Nam \u1ed5n \u0111\u1ecbnh qua c\u00e1c n\u0103m Th\u1ea5y g\u00ec t\u1eeb s\u1ef1 ph\u00e1t tri\u1ec3n “ch\u1eadm m\u00e0 ch\u1eafc” c\u1ee7a Jollibee \u1edf Vi\u1ec7t Nam? Trong su\u1ed1t th\u1eddi gian \u0111\u1ea1i d\u1ecbch Covid-19 k\u00e9o d\u00e0i Jollibee \u0111\u00e3 cho th\u1ea5y nh\u1eefng b\u01b0\u1edbc \u0111i tr\u01b0\u1edbc \u0111\u00e2y c\u1ee7a h\u1ecd kh\u00e1 kh\u00e9o l\u00e9o v\u00e0 chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u00e3 t\u1eebng b\u01b0\u1edbc \u0111\u00e3 ch\u1ee9ng minh s\u1ef1 hi\u1ec7u qu\u1ea3: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau chinh ph\u1ee5c th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam trong th\u1eddi gian l\u00e2u d\u00e0i v\u00e0 th\u1eadt s\u1ef1 b\u00e0i b\u1ea3n b\u1eb1ng c\u00e1ch: \u0110\u1ea7u t\u01b0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 th\u1ea5u hi\u1ec3u ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam, l\u00e0 nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f3 t\u00ednh v\u1edbi y\u00eau c\u1ea7u \u1ea9m th\u1ef1c cao, t\u1eeb \u0111\u00f3 li\u00ean t\u1ee5c c\u1ea3i ti\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, \u0111\u1ea3m b\u1ea3o gi\u00e1 b\u00e1n “ph\u00f9 h\u1ee3p t\u00fai ti\u1ec1n” c\u1ee7a \u0111a s\u1ed1 t\u1ea7ng l\u1edbp kh\u00e1ch h\u00e0ng v\u00e0 t\u1ed1i \u01b0u c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing \u0111\u1ec3 c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n nhi\u1ec7m v\u1ee5 “lan t\u1ecfa ni\u1ec1m vui \u1ea9m th\u1ef1c \u0111\u1ebfn v\u1edbi m\u1ecdi ng\u01b0\u1eddi Vi\u1ec7t Nam”. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 gi\u00fap Jollibee nhanh nh\u1ea1y n\u1eafm b\u1eaft nh\u1eefng thay \u0111\u1ed5i c\u1ee7a nhu c\u1ea7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong \u0111\u1ea1i d\u1ecbch khi \u0111\u00e3 chu\u1ea9n b\u1ecb tr\u01b0\u1edbc h\u1ebft nh\u1eefng d\u1ecbch v\u1ee5 th\u00edch h\u1ee3p, ph\u1ea7n \u0103n “\u0111\u00e1ng \u0111\u1ed3ng ti\u1ec1n” nh\u1edd \u0111\u00f3 c\u00f4ng ty c\u00f3 v\u1eabn c\u00f3 th\u1ec3 duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng kinh doanh trong m\u1ecdi ho\u00e0n c\u1ea3nh. N\u0103m 2019, Jollibee Vi\u1ec7t Nam \u0111\u00e3 \u0111\u1ea7u t\u01b0 v\u00e0o x\u00e2y d\u1ef1ng m\u1ed9t nh\u00e0 m\u00e1y ch\u1ebf bi\u1ebfn quy m\u00f4 t\u1ea1i khu c\u00f4ng nghi\u1ec7p T\u00e2n Kim m\u1edf r\u1ed9ng, C\u1ea7n Giu\u1ed9c, Long An v\u1edbi di\u1ec7n t\u00edch h\u01a1n 10,000m2 bao g\u1ed3m h\u1ec7 th\u1ed1ng kho l\u01b0u tr\u1eef, kho \u0111\u00f4ng l\u1ea1nh v\u00e0 4 d\u00e2y chuy\u1ec1n s\u1ea3n xu\u1ea5t l\u1edbn (d\u00e2y chuy\u1ec1n ch\u1ebf bi\u1ebfn g\u00e0, s\u1ed1t m\u1ef3 \u00fd, b\u1ed9t v\u00e0 b\u00e1nh), v\u1edbi c\u00e1c m\u00e1y m\u00f3c, trang thi\u1ebft b\u1ecb ti\u00ean ti\u1ebfn, hi\u1ec7n \u0111\u1ea1i, c\u00f4ng su\u1ea5t l\u00ean t\u1edbi 20 t\u1ea5n m\u1ed7i ng\u00e0y, c\u00f3 kh\u1ea3 n\u0103ng cung \u1ee9ng \u0111\u1ebfn 400 c\u1eeda h\u00e0ng. Nh\u00e0 m\u00e1y c\u00f2n \u0111\u1ea1t \u0111\u01b0\u1ee3c ch\u1ee9ng nh\u1eadn qu\u1ed1c t\u1ebf v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng ISO 22000\/HACCP \u0111\u1ea3m b\u1ea3o s\u1ea3n xu\u1ea5t nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u1ea1t ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 an to\u00e0n cao. M\u1ea1ng l\u01b0\u1edbi c\u1eeda h\u00e0ng c\u1ee7a Jollibee \u0111\u00e3 \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n \u0111\u1ed3ng \u0111\u1ec1u kh\u1eafp c\u1ea3 n\u01b0\u1edbc t\u1eeb tr\u01b0\u1edbc \u0111\u1ea1i d\u1ecbch, kh\u00f4ng ph\u00e1t tri\u1ec3n t\u1eadp trung qu\u00e1 nhi\u1ec1u v\u00e0o c\u00e1c \u0111\u00f4 th\u1ecb l\u1edbn m\u00e0 h\u1ec7 th\u1ed1ng ph\u1ee7 \u0111\u1ec1u t\u1eeb c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn, nh\u1ecf, th\u1ecb x\u00e3 g\u1ea7n nh\u01b0 c\u1ea3 n\u01b0\u1edbc. Do \u0111\u00f3 th\u1eddi \u0111i\u1ec3m \u0111\u1ea1i d\u1ecbch \u0111\u1ea1t \u0111\u1ec9nh, doanh nghi\u1ec7p v\u1eabn c\u00f3 kh\u1ea3 n\u0103ng duy tr\u00ec kinh doanh m\u1ed9t c\u00e1ch linh ho\u1ea1t theo ch\u1ec9 th\u1ecb “gi\u00e3n c\u00e1ch x\u00e3 h\u1ed9i” \u1edf t\u1eebng \u0111\u1ecba ph\u01b0\u01a1ng. Th\u1ef1c hi\u1ec7n nh\u1eefng chuy\u1ec3n \u0111\u1ed5i kinh doanh, \u0111\u1ed3ng th\u1eddi s\u1ed1 ho\u00e1 h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd, x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng giao h\u00e0ng ngay t\u1eeb tr\u01b0\u1edbc \u0111\u1ea1i d\u1ecbch, v\u00e0 \u0111\u1ea9y m\u1ea1nh h\u01a1n n\u1eefa khi tung ra mobile app v\u00e0o th\u00e1ng 6\/2021 \u0111\u1ec3 t\u1ed1i \u01b0u nhu c\u1ea7u \u0111\u1eb7t h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1ed3ng th\u1eddi \u0111\u01b0a \u0111\u1ed9i ng\u0169 giao h\u00e0ng v\u00e0o ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ph\u1ee5c v\u1ee5 hi\u1ec7u qu\u1ea3. Ngo\u00e0i ra, doanh nghi\u1ec7p c\u0169ng lu\u00f4n c\u1eadp nh\u1eadt v\u00e0 \u0111\u1ea3m b\u1ea3o tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh m\u1edbi nh\u1ea5t c\u1ee7a c\u00e1c c\u01a1 quan nh\u00e0 n\u01b0\u1edbc nh\u01b0 vi\u1ec7c \u00e1p d\u1ee5ng nhanh ch\u00f3ng h\u01b0\u1edbng d\u1eabn 5K + vaccine, test nhanh t\u1ea1i ch\u1ed7, th\u1ef1c hi\u1ec7n s\u1ea3n xu\u1ea5t “3 t\u1ea1i ch\u1ed7” \u1edf nh\u00e0 m\u00e1y, c\u00f9ng v\u1edbi c\u00e1c qui tr\u00ecnh ki\u1ec3m so\u00e1t n\u1ed9i b\u1ed9 nghi\u00eam ng\u1eb7t nh\u1eb1m \u0111\u1ea3m b\u1ea3o an to\u00e0n s\u1ee9c kh\u1ecfe cho nh\u00e2n vi\u00ean v\u00e0 kh\u00e1ch h\u00e0ng tr\u00ean to\u00e0n h\u1ec7 th\u1ed1ng. Th\u1ef1c hi\u1ec7n nghi\u00eam t\u00fac 5K + vaccine t\u1ea1i h\u1ec7 th\u1ed1ng Jollibee Li\u1ec7u Jollibee c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u th\u1ee9c \u0103n nhanh \u0111\u01b0\u1ee3c y\u00eau th\u00edch nh\u1ea5t \u1edf Vi\u1ec7t Nam? \u0110\u1ed1i v\u1edbi nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c kinh doanh hi\u1ec7n t\u1ea1i th\u00ec c\u01a1 h\u1ed9i cho m\u1ee5c ti\u00eau c\u1ee7a Jollibee tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng chu\u1ed7i th\u1ee9c \u0103n nhanh \u0111\u01b0\u1ee3c y\u00eau th\u00edch nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam l\u00e0 \u0111i\u1ec1u ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 x\u1ea3y ra. B\u00ecnh th\u01b0\u1eddng m\u1edbi, v\u1eabn t\u1edbi Jollibee \u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 kh\u00e1ch quan d\u1ef1a tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 th\u1ef1c t\u1ebf nh\u01b0: H\u1ec7 th\u1ed1ng c\u1eeda h\u00e0ng r\u1ed9ng kh\u1eafp c\u1ea3 n\u01b0\u1edbc t\u1eeb c\u00e1c \u0111\u00f4 th\u1ecb l\u1edbn \u0111\u1ebfn c\u00e1c th\u00e0nh ph\u1ed1, th\u1ecb x\u00e3 \u1edf c\u00e1c t\u1ec9nh nh\u1ecf \u0111\u1ec1u c\u00f3 s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a Jollibee. Ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u1edf Jollibee lu\u00f4n \u0111\u01b0\u1ee3c \u0111\u1ea3m b\u1ea3o v\u00e0 \u0111\u1ed3ng nh\u1ea5t nh\u1edd h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd v\u00e0 h\u1ec7 th\u1ed1ng cung \u1ee9ng \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 b\u00e0i b\u1ea3n v\u00e0 chuy\u00ean nghi\u1ec7p. Th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o \u0111\u01b0\u1ee3c h\u00ecnh \u1ea3nh th\u00e2n thi\u1ec7n, vui v\u1ebb v\u00e0 […]\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"give_campaign_id":0,"footnotes":""},"categories":[35],"tags":[],"class_list":["post-1127","post","type-post","status-publish","format-standard","hentry","category-tat-ca-tin-tuc"],"_links":{"self":[{"href":"https:\/\/quamonweb.smartquote.us\/index.php\/wp-json\/wp\/v2\/posts\/1127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quamonweb.smartquote.us\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quamonweb.smartquote.us\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quamonweb.smartquote.us\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quamonweb.smartquote.us\/index.php\/wp-json\/wp\/v2\/comments?post=1127"}],"version-history":[{"count":1,"href":"https:\/\/quamonweb.smartquote.us\/index.php\/wp-json\/wp\/v2\/posts\/1127\/revisions"}],"predecessor-version":[{"id":1128,"href":"https:\/\/quamonweb.smartquote.us\/index.php\/wp-json\/wp\/v2\/posts\/1127\/revisions\/1128"}],"wp:attachment":[{"href":"https:\/\/quamonweb.smartquote.us\/index.php\/wp-json\/wp\/v2\/media?parent=1127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quamonweb.smartquote.us\/index.php\/wp-json\/wp\/v2\/categories?post=1127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quamonweb.smartquote.us\/index.php\/wp-json\/wp\/v2\/tags?post=1127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}